Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics
The minor in Marketing is designed for students who wish to better understand the subject of marketing and potentially integrate this with their primary field of study. The program develops a core knowledge of contemporary theory and principles of marketing and consumer behaviour of particular relevance to the non-specialist.
Note: the minor in Marketing is not open to students enrolled in the Marketing Management major in the Bachelor of Commerce degree.
Minor (Honours Program)
A minimum of 5.00 credits is required, including:
|HROB*2090||Individuals and Groups in Organizations||0.50|
|MCS*2600||Fundamentals of Consumer Behaviour||0.50|
|PSYC*1000||Introduction to Psychology||0.50|
|Select 2.00 credits from the following:|
|ECON*2740||Economic Statistics 1||0.50|
|MCS*4040||Management in Product Development||0.50|
|MCS*4300||Marketing and Society||0.50|
|PSYC*1010||Making Sense of Data in Psychological Research 1||0.50|
|STAT*2060||Statistics for Business Decisions 1||0.50|